I’MMORTAL, an avant-pop artist straddling New York and London, unveiled a mesmerising music video for her third single, ‘KILLED U IN A DREAM’, on 7 June under her label, Immortality. Initially from California, I’MMORTAL honed her musical talents in orchestras and high school productions. Praised by Metal Magazine, this release comes after her debut tech-house track, ‘Versace Spaceship’, and the electropop hit ‘Supervillain’, which received accolades from CLASH Magazine and Earmilk. Despite being a newcomer, her first two singles have amassed 50,000 streams, with an ever-increasing audience and playlist features. I’MMORTAL‘s EDM-driven sound is enhanced by her audio-visual synesthesia, blending imaginative beats with vibrant visuals that delve into themes of mortality, rebirth, and her AAPI heritage.

The music video for ‘KILLED U IN A DREAM’ unfolds as a mesmerising fever dream, where I’MMORTAL embodies a dark, almost divine presence. Directed by the acclaimed PXKRW, known for their expertise in creating hypnotic, hyper-realistic dreamscapes and alternate realities, the video is a hauntingly surreal experience. It immerses viewers in a mystical realm where themes of destruction, death, and renewal are vividly explored. The visuals, bathed in dim light and punctuated by fleeting flashes, evoke a disorienting yet compelling atmosphere. I’MMORTAL captivates with her entrancing movements and evocative gestures, drawing audiences deeper into her enigmatic and fantastical world. The video masterfully blends dark aesthetics with immersive storytelling, showcasing I’MMORTAL‘s distinctive artistic vision and leaving a profound impact on viewers.

I’MMORTAL shared: “This music video is a reflection of the concept metamorphosis. I had the wonderful chance to collaborate with the directing duo PXKRW over the span of a couple months. Since the song is about rebirth, PXKRW fleshed out the concept to encapsulate this supernatural being undergoing a very raw transformation. PXKRW wanted to create a performance-based video with stunning styling and makeup to compliment their signature VFX. The styling and makeup was very intentional to the metamorphosis theme, as we wanted there to be a stark difference between the initial white dress look and the final black dress look. My personal favorite was the second neo-baby bump look, which combined with PXKRW’s VFX genius ultimately became a representation of the chrysalis stage of metamorphosis. This was also the first time I did a movement-based project, and I spent a lot of time working with the movement director (Donna Kim) to put intention behind the movement. I pushed myself out of my comfort zone in a good way, and I feel inspired to learn more about movement for future projects!”

Follow I’MMORTAL:
Facebook – Soundcloud – Youtube – Instagram – Spotify