Pop – RCRD LBL

May 8, 2026

May 8, 2026May 8, 2026 Mew Zikwryder

Giora Charts New Territory with the Release of FREEWAY EP

Giora is a London-based artist whose work includes singing, songwriting, production, performance, creative direction and sound art. On May 1, they released the FREEWAY EP on their own label, Holypop. Giora began their musical training in North London with classical piano, voice and music theory, later joining bands as a teenager. They studied orchestral composition at Juilliard in New York, which shaped their self-taught approach to electronic production and led to their debut release in 2020. Their 2023 album It’s So Quiet But I Hear You, received strong support from CLASH Magazine and features in NOTION and Wonderland Magazine. Giora has performed with artists such as Isabella Lovestory, Varg, Babynymph, Elisabeth Elektra, Puce Mary, Kelora and Felix Lee, and at events including CREEPY TEEPEE Festival in the Czech Republic, KWIA in Berlin, Bike Jesus in Prague, and London venues such as Gossamer Fog, Spanners, The Divine and The Glory. They have created sound installations for exhibitions at Rich Mix and Stanley Arts, and run Holypop, a label that promotes live events for queer experimental artists from the UK and Europe.

The FREEWAY EP explores experimental pop, addressing themes of existentialism, liberation, personal power and truth. It is one of Giora’s most revealing works and will appeal to fans of Depeche Mode, SOPHIE and Charli XCX. Produced and mixed by Giora with Czech producer Oliver Torr, and mastered by Canadian composer Zac Tiessen, the record opens with the title track’s syncopated drums, swirling synths and deep bassline. It continues with ‘EARTHQUAKE,’ featuring rave-inspired synths and a sweeping soundscape, followed by the vulnerable ‘POWER CANDY’ with lush synths, a breakbeat chorus and guitar motif. The stripped-back ‘GOD’S GIFT’ precedes the centerpiece ‘LONG LIVE MUSIC,’ which uses 80s synths, commanding drums and a hypnotic melody to chart a personal journey to freedom through music. The EP concludes with ‘IN THE END,’ blending breakbeats, experimental electronica and trance to celebrate living beyond the binary.

Giora had this to say: “This EP is a statement piece about freedom, truth and love. The freeway is a promise of openness, travel, connection. It is an expression of human nature. Freedom is yours to build not at the expense of anyone or anything else. The free way is acceptance, transformation and the ability to be exactly as you please…staying real and holding your own power and doing it with love.“

Stream the Freeway EP:

Follow Giora:

Website – Instagram – Facebook – Soundcloud – TikTok – Youtube – Spotify

April 30, 2026

April 30, 2026April 30, 2026 Mew Zikwryder

Ollie Hunt Turns SPEEDY Into a Declaration of Pop Independence

Ollie Hunt does not want to walk forward; he wants to overtake in style. On ‘SPEEDY’, the Melbourne artist activates a fantasy of self-upgrade with glossy video-clip energy, a 2000s R&B pulse and an attitude that asks for no permission. The track moves with the confidence of someone who has already left doubt, emotional baggage and anyone unable to keep up firmly in the rear-view mirror.

The production has a flawless surface: tight drums, polished melodies and a hook built to linger after the first listen. There is something of Justin Timberlake’s sleek hedonism, Pharrell Williams’ rhythmic precision and the victorious coolness that connects with Tate McRae’s current pop universe. But Ollie Hunt does not simply copy references; he filters them through his own sensitivity, one that feels more confessional, more image-conscious and more aware of the emotional weight sitting beneath an apparently effortless pop song.

‘SPEEDY’ works because it turns “moving on” into a mental choreography. There is no excessive drama, no victimhood, no need to explain the wound. There is speed, style and a nearly cinematic confidence. It is a song about no longer justifying your growth to people who could not grow with you. Instead of looking back in anger, Hunt accelerates.

The context matters too. After the organic impact of ‘Running Back’, the growing reach of his EP Prelude and the strong response to ‘Ah!’, Ollie Hunt is starting to look like much more than a local promise. His world connects pop, fashion, vulnerability and global ambition with unusual clarity for an emerging artist. ‘SPEEDY’ does not just add another single to his catalogue; it points toward a sharper direction.

Stream ‘SPEEDY‘:

June 26, 2025

June 26, 2025June 26, 2025 Mew Zikwryder

‘WHERE U R (angel with no feathers)’ Showcases FiFi Zhang’s Hyperpop Evolution

(FiFi Zhang / Courtesy PR)

FiFi Zhang, the Shanghai-to-New York electronic music force, launched her new single ‘WHERE U R (angel with no feathers)’ on June 25, 2025, via her own Liquid Pearl imprint. She’s a one-woman powerhouse—producer, singer-songwriter, DJ, visual artist, and music engineer rolled into one. After her 2023 EP So Beautiful So Lonely turned heads and racked up over 2 million streams for its lead track, FiFi’s been a fixture at festivals like Head In The Clouds across continents and a staple in New York’s underground at venues like Elsewhere. Her latest drop cements her as a game-changer in the scene.

The track itself, ‘WHERE U R (angel with no feathers)’, is a hyperpop stunner—think crisp, quirky sound design layered with vocals that feel like they’re floating through a dream. “‘WHERE U R (angel with no feathers)’ is my 1999 apocalyptic dream – filled with fragile emotions and escapist sentiments,” FiFi explains, and it shows. She pulls from Drum ‘n’ Bass, UK Garage, and House, twisting them into a sound that’s equal parts vulnerable and expansive, perfect for late-night listens or cutting loose on the dancefloor.

Set to drop on June 27, the visualiser is where FiFi Zhang really flexes her creative muscle. Picture her suspended in a futuristic glow, draped in avant-garde threads by Rick Owens, Ann Demeulemeester, PerceptionF, and Sisio, with LED angel wings minus the feathers stealing the show. It’s not just a video—it’s a statement, tying her music to a visual narrative that’s as striking as her sound. FiFi’s proving she’s here to push boundaries, one beat and one frame at a time.

Stream ‘WHERE U R (angel with no feathers)’:

Follow Fifi Zhang:
TikTok – Instagram – Spotify – YouTube – X – Facebook

April 25, 2025

April 25, 2025April 25, 2025 Mew Zikwryder

I’MMORTAL Redefines Avant-Pop with the Mind-Blowing ‘Uncanny Valley’ Video

I’MMORTAL’s captivating music video for ‘Uncanny Valley’, launched April 16, 2025, via KALTBLUT Magazine, showcases her as a trailblazing avant-pop force. Based in New York and London, this California native—doubling as producer, vocalist, visual artist, and creative director—ignited her career in 2023 with the tech-house hit ‘Versace Spaceship’. Tracks like ‘Supervillain’ and ‘KILLED U IN A DREAM’ have garnered over 250,000 Spotify streams, with remixes by Droid Bishop and biskuwi featured on NewRetroWave and DJ Mag Spain. Lauded by CLASH Magazine, EARMILK, and NOTION, I’MMORTAL blends EDM’s raw basslines with influences from Björk, SOPHIE, and Sevdaliza, enchanting fans of Billie Eilish or Pastel Ghost. Her violin-honed composition skills and theatrical roots fuel synesthetic visuals that explore AAPI identity, femininity, and the organic-synthetic divide.

The ‘Uncanny Valley’ track is a glitchy avant-pop vortex, fusing creaky soundscapes, sharp trap beats, and autotuned vocals into a pulsating club bridge that evaporates into futuristic hums. Directed by Victoria Gong, the video is a stark sci-fi vision, with I’MMORTAL facing her robotic clone in scenes echoing Gong’s chilling aesthetic from her 2022 short Echoes of You. The clone imagery—central to the Turing test and Dove Che’s visceral dance-fight—mirrors pop culture’s obsession with doubles, like Prince’s split personas in ‘Kiss’ or Kylie Minogue’s doppelgängers in ‘Can’t Get You Out of My Head’. Clones in music videos often probe self-conflict or societal cloning of identity, and here, I’MMORTAL’s battle suggests a fight to preserve individuality against a homogenized, tech-driven culture. Gong’s dynamic framing, akin to her 2023 Zoe Kazi video ‘Flicker’, elevates this narrative with haunting precision.

I’MMORTAL shared: “I really love incorporating movement into my videos, so I was super excited when Victoria came up with the brilliant idea of having a choreographed fight scene that is also an abstract dance piece.” This passion for movement shines through in the video’s climactic dance-fight, a testament to the collaborative brilliance of Gong, Dove Che, and body double KiKi Song. ‘Uncanny Valley’ is more than a music video—it’s a bold statement on identity and autonomy in an era dominated by technology. With its gripping visuals and pulsating sound, I’MMORTAL not only pays homage to the provocative pop aesthetics of the past but also carves a daring path forward, inviting viewers to question what it means to be human in a world of mirrors. This release solidifies her as an artist to watch, pushing avant-pop into thrilling new territory.

Watch ‘Uncanny Valley’: