Born in Taiwan and raised between the US and her home nation, London based producer and singer-songwriter Artela released her raging heartbreak-anthem ‘Why Don’t You Love Me’ on the 21st of September 2023.
Artela’s music is a reaction to her experiences growing up in a conformist society that she didn’t fit into. And her strength as a lyricist shines through the track, as she explores themes of exclusion and societal expectation, drawing upon her own experiences to offer a candid and emotive artistic expression for her listeners to resonate with.
Fast-Paced, frantic, and emotive, ‘Why Don’t You Love Me’ is an amalgamation of electro-pop extravaganza and deep dance-ready beats that glitch and simmer. Topically exploring themes of love and rejection, Artela reclaims the sense of rejection she experienced throughout her life, turning it into a positive force for change. As a result, her music is for anyone who feels like they don’t fit in, empowering them to embrace their unique and authentic selves.
A remix of ‘Why Don’t You Love Me‘ by fakehalo will be released in October, 2023.
Letting their emotions and intuition be their guide with their latest music, electronica band Boy Deluxe is the gift that keeps on giving. The dark electronic act tackles subject matter that touches on identity crisis and finding yourself through dark times. We are pleased to share their latest music video ‘All Out’. This video has an old Hollywood motel flair, one can definitely the ominous energy of Bates Motel watching the gripping and sinister performance. One can tap into their darkest thoughts watching this video, and feel somewhat comfortable with it.
Boy Deluxe comments on what the song means to them: “‘All Out’ is a song about making a promise to yourself – to commit to who you really are. Part of that process is finding what you want, but also all the things you don’t want. In this video, we play with the idea of the different versions of ourselves we go through along the way.”
We are pleased to share the shoegaze track ‘June’ from indie band The Day via Sinnbus today. ‘June’ talks about friendship and how people drift apart when time and space get in the way of a good thing sometimes. Hazy and dreamy vocals cascade this track along with spaced out guitar notes. Definitely a song that perfectly sums up the heartache of losing a friend, The Day are a delight for indie listeners who want to listen to alternative lyrics that touch on other areas of life.
The band share: “June’ is a real coming-of-age song. The song is about a deep friendship that somehow got lost on the way to adulthood. The lyrics tell of the carelessness of teenagers, of the unclear boundaries between friendship and love, of living in the moment. At the same time, fears and worries emerge, about one’s own future, about the world itself. The older you get, the more space they take up and push friendship more and more into the background until it finally fades away completely.”
Life is more than just a runway show or performance stage with The Assist’s latest track ‘Television Kid’. An indie track that will have you chained to its rhythm, the band wrote this song about all those people constantly chasing attention and fame. As an effect, they lose their sense of reality and end up spiraling, losing things that they hold close to their heart in the process. The band have been going strong independently since their inception in 2014, performing alongside acts like Blossoms and Black Honey. Not feeling the need to conform to a certain sound, the act experiment with hip-hop, disco textures, and any topic their heart desires – badass.
Vocalist Mikey shares:“Ambition is an admirable trait and I’m a strong advocate for having dreams that we live and die by. However, it is important to ensure that whilst chasing our dreams we are aware of the bigger picture that is life. In order to grow and maintain a realistic outlook on life it is important to acknowledge that defeat is very much possible and as individuals we aren’t invincible.”