Jacqui’s latest single ‘fries, bb’, released on May 9, 2025, via Beeline Records, highlights her distinctive fusion of neo-soul and Korean heritage. Born in South Korea, raised in China & the U.S., and now based mostly in South Korea, Jacqui’s music reflects her global journey. With over half a million Spotify streams and performances at SXSW Sydney and Bangkok Music City, she’s swiftly gaining recognition. Her tracks have appeared in Netflix’s My Holo Love and Amazon Prime’s BUTTERFLY, earning her comparisons to neo-soul pioneers like Erykah Badu and FKA Twigs.
The song ‘fries, bb’ is a groove-driven track that captures the quiet intimacy of a late-night diner. Its production mixes clean neo-soul rhythms with subtle distorted elements, creating a modern twist. Jacqui’s vocals are warm and expressive, carrying the theme of unspoken attraction with ease. The lyrics focus on ordering fries as a reason to stay longer with someone, blending clever wordplay with a relatable scenario that feels personal yet widely appealing.
Jacqui has said about the song, “It’s set in a late-night burger shop where you order fries just to spend more time with that person you’re crushing on.” This choice shapes the track’s laid-back yet intentional vibe, with the distorted instrumentals adding a layer of tension to the lighthearted premise. It shows her skill in taking a simple idea and giving it emotional weight through production and delivery, connecting her personal vision to a broader audience.
With ‘fries, bb’, Jacqui keeps pushing neo-soul forward, blending her Korean roots into the genre’s core. Stepping off of The Great Escape Festival stage in Brighton on May 15 and 16, we’re excited to hear what influences she’ll weave into her upcoming projects.
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