Giora Charts New Territory with the Release of FREEWAY EP

Giora is a London-based artist whose work includes singing, songwriting, production, performance, creative direction and sound art. On May 1, they released the FREEWAY EP on their own label, Holypop. Giora began their musical training in North London with classical piano, voice and music theory, later joining bands as a teenager. They studied orchestral composition at Juilliard in New York, which shaped their self-taught approach to electronic production and led to their debut release in 2020. Their 2023 album It’s So Quiet But I Hear You, received strong support from CLASH Magazine and features in NOTION and Wonderland Magazine. Giora has performed with artists such as Isabella Lovestory, Varg, Babynymph, Elisabeth Elektra, Puce Mary, Kelora and Felix Lee, and at events including CREEPY TEEPEE Festival in the Czech Republic, KWIA in Berlin, Bike Jesus in Prague, and London venues such as Gossamer Fog, Spanners, The Divine and The Glory. They have created sound installations for exhibitions at Rich Mix and Stanley Arts, and run Holypop, a label that promotes live events for queer experimental artists from the UK and Europe.

The FREEWAY EP explores experimental pop, addressing themes of existentialism, liberation, personal power and truth. It is one of Giora’s most revealing works and will appeal to fans of Depeche Mode, SOPHIE and Charli XCX. Produced and mixed by Giora with Czech producer Oliver Torr, and mastered by Canadian composer Zac Tiessen, the record opens with the title track’s syncopated drums, swirling synths and deep bassline. It continues with ‘EARTHQUAKE,’ featuring rave-inspired synths and a sweeping soundscape, followed by the vulnerable ‘POWER CANDY’ with lush synths, a breakbeat chorus and guitar motif. The stripped-back ‘GOD’S GIFT’ precedes the centerpiece ‘LONG LIVE MUSIC,’ which uses 80s synths, commanding drums and a hypnotic melody to chart a personal journey to freedom through music. The EP concludes with ‘IN THE END,’ blending breakbeats, experimental electronica and trance to celebrate living beyond the binary.

Giora had this to say: “This EP is a statement piece about freedom, truth and love. The freeway is a promise of openness, travel, connection. It is an expression of human nature. Freedom is yours to build not at the expense of anyone or anything else. The free way is acceptance, transformation and the ability to be exactly as you please…staying real and holding your own power and doing it with love.“

Stream the Freeway EP: