I’MMORTAL has released the video for ‘SWAMP MONSTER’ through her Immortality label, scheduling the launch to coincide with Halloween. Living in both New York and London, she has established a unique position at the point where electronic music, alt-pop, and shadowy visual styles meet since launching her 2023 album ‘Versace Spaceship’. Her discography has now exceeded half a million Spotify plays and has attracted the attention of publications such as Rolling Stone UK and Electronic Groove. Remixes of ‘KILLED U IN A DREAM’ have been produced by biskuwi and Droid Bishop, and Das Mörtal has taken ‘Uncanny Valley’ and turned it into a darksynth version which received support from NPR Music. Having been brought up in California, I’MMORTAL has a background in orchestral violin and musical theatre, incorporating the discipline of classical music into her detailed and bass-heavy electronic productions. The synesthesia she possesses gives her a consistent visual and audio identity, with repeated themes concerning mortality, transformation, the organic and the synthetic, femininity, and AAPI identity. Among her influences are Sevdaliza, SOPHIE, Britney Spears, Lady Gaga, Lana Del Rey, and Björk.

‘SWAMP MONSTER’ is an energetic and experimental piece, featuring a thick electronic bassline and a rhythm section that clashes with sharp synth melodies and various layered textures. The whispered vocals by I’MMORTAL give the song a spectral quality, enhancing its dark and eerie atmosphere and highlighting the fact that it is being released for Halloween. I’MMORTAL is in charge of the production, while Mikaelin Bluespruce handles both mixing and mastering; she has previously worked with Solange, Mariah Carey, Lin-Manuel Miranda, and Blood Orange. The song will appeal to those who enjoy the avant-pop style of SOPHIE, Arca, and umru. In the video, which marks I’MMORTAL’s first time directing it, a vivid pink humanoid anglerfish is seen pole dancing in a marshland illuminated by fluorescent lights. I’MMORTAL created the lampshade hat, edited the footage, and was responsible for staging the transformation of the lamp figure into an anglerfish.

I’MMORTAL had this to say: “‘SWAMP MONSTER’ is the first music video I’ve solo-directed, and making it taught me so much about my own creative process. From crafting the working lampshade hat to editing the video myself, I’m incredibly grateful for the chance to fully immerse myself in the hands-on creation of this video. I thought it would be beautifully bonkers to have a humanoid lamp reveal itself as an anglerfish, a whimsical metaphor for embracing your true self. I envisioned the atmosphere feeling like a liminal, fever-dream version of Alice in Wonderland, and I think the team nailed it!”

Watch the music video for SWAMP MONSTER:

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