Video – RCRD LBL

October 3, 2025

October 3, 2025October 3, 2025 Mew Zikwryder

Jairic Delivers a Tense Hip-Hop Cut with ‘Don’t Let Me Put A Track On You’ Video

(Jairic / Image Credit: Lucas Merka)

Jairic put out his new single ‘Don’t Let Me Put A Track On You’ last week on September 25 through Rich Air Music, keeping his streak of do-it-all releases alive. The guy got his start in Detroit, where music filled the house from day one, and he spent those early years making tracks for rappers around town before going solo with a sound that’s all his own. He pulls from Nas and Wu-Tang Clan for the weight in his words, folds in the grit of Detroit’s lesser-known spots, throws in some classic funk grooves, ’60s rock bite, and those big film-score swells. Over the summer, he turned heads with low-key sets at Château Les Alouettes in Cannes and Villa Balbiano on Lake Como, and popped up live for the Paris debut of the short film Azur. Jairic handles the writing, the beats, the vocals—everything—then pairs it with visuals that balance sharp luxury against rough edges, landing him right where rap rubs up against cinema and high fashion.

What makes this one stick is the way Jairic layers his delivery: straight-talk bars over a beat that builds from knotted-up chaos to a smoother vocal turn, then kicks back into a full-throttle hip-hop drive. It’s got that forward momentum, the kind his production always carries, making you lean in for the next switch. The video takes it deeper, shot by Vansh Luthra, the Indian director out of Prague who’s built a rep on films like Two Words as the Key and the award-pulling Destination Paradise—it even grabbed an “Honorable Mention by the Press” at the Academy-qualifying Festival Internacional de Cine Lebu. Jairic shows up sharp in a suit, caught in this drawn-out push-pull with assistant director Julie Weber playing the part of someone who drifts in close with a loaded stare. They move through empty nighttime streets, lights carving hard lines across faces, and a single rose keeps popping up as this quiet thread—turning the whole thing into a tight story about who ends up holding the cards.

Jairic shared: “The video is built around the symbol of a rose. It moves through a dark, seductive world, exploring power, obsession, and how the hunter can quickly become the hunted. The song itself carries that same energy — a warning, a dare, a promise: don’t let me put a track on you.“

Watch ‘Don’t Let Me Put A Track On You’:

Follow Jairic:

Website – Instagram – Soundcloud – Youtube – Spotify

August 6, 2025

August 6, 2025August 6, 2025 Mew Zikwryder

The ‘Dreaming (Wide Awake)’ Video Lands as under:tones Signal Big Moves

August 6, 2025, is a huge day for under:tones, the international electronic crew dropping ‘Dreaming (Wide Awake)’, the first single off their debut album, Encounters, due out in March 2026. It’s also the kickoff for Through The Void Records, a label all about bold, heartfelt electronic tunes. under:tones have been climbing the ranks, mixing different styles into something totally their own. Their past EPs showed off what they can do, earning them a tight-knit fanbase and some serious props from the music world. This album’s shaping up to be their big breakthrough.

The video, shot by director Cristina Principe, drops us in Los Angeles with Zeno, a teen stuck in a life where algorithms watch everything he does. He pops on wired headphones, cracks smiles with buddies, and lets music set him free. That’s the thing, music’s still our go-to when the daily grind gets heavy, tying us together in a way screens never will. The visuals blend this dreamy, upbeat energy with a sharp, film-like style that makes the track pop. It’s a vibe you can’t shake.

under:tones video nails getting their message across in this video. Music’s the heartbeat keeping us steady and connected, no matter what’s going on out there. With this release, under:tones are showing they’ve got something special, and it’s only the start.

Watch ‘Dreaming (Wide Awake)’:

Follow under:tones:

Spotify – Instagram – Facebook

June 20, 2025

June 20, 2025June 20, 2025 Mew Zikwryder

Pinwheel Valley’s ‘Werewolf’ Video Drops: A Raw Cry from the Margins

(Pinwheel Valley / Image Credit: Marios Iosifides)

Pinwheel Valley unleashed their latest single, ‘Werewolf’, alongside a gripping music video on June 18th via Hot Soap Records. The band, spearheaded by Jordanian-Canadian frontman Qais Khoury, has stacked up over 2 million streams and landed spots in CLASH Magazine, NOTION, Earmilk, and Billboard Argentina, with airplay on BBC Radio London and BBC Radio Sheffield. Their track ‘Your Superman’ climbed to No. 13 on the US iTunes Alternative Chart, while videos for ‘Willow’ and ‘Abduction’ nabbed Best Music Video awards at the New York Film Awards and Vegas Movie Awards. This year, they inked a deal with Levantine Music for their EP Reverie, earned a Finalist nod in the International Acoustic Music Awards for ‘Counting On You’, and brought their live energy to stages like Fengaros Festival and Indie Week Toronto. Fusing Indie Soul, Alt-Rock, and Folktronica, Pinwheel Valley is cementing their place as a standout act in the alternative world.

The video for ‘Werewolf’ marks a bold step into AI-generated visuals, a move that hands artists like Qais Khoury the reins to their creative vision. Layered with stark piano and shimmering guitar textures, the track carries an emotional heft that mirrors the societal outcast Khoury channels in his lyrics. It’s a tool of empowerment, letting independent voices sidestep industry gatekeepers and shape their narratives—tying directly into the song’s theme of wrestling with neglect and inner turmoil. This leap into AI tech underscores Pinwheel Valley’s knack for blending innovation with raw, human storytelling, resonating with anyone who’s felt sidelined by the system.

‘Werewolf’ kicks off with brooding piano and fragile guitar lines, cradling Qais Khoury’s voice as it cuts deep. The song simmers into a slow-build glow, erupting in a chorus of sweeping melodies that ache with urgency. Think early 2000s Coldplay’s cinematic sweep, but spiked with a restless edge—an anthem for battling personal shadows. Khoury shared: “‘Werewolf’ is the closest thing I ever wrote to a Coldplay song. If you like early 2000s Coldplay albums, this single is right up your alley. ‘Werewolf‘ is about the average working-class man who feels like an outcast in society—a man who has developed an inescapable, uncontrollable urge to turn violent and destructive, much like a werewolf. This transformation is fueled by the ongoing neglect and mistreatment from those who have the power to help but choose not to. As a result, he’s caught in a constant struggle between the good and evil within himself.’

Watch the Music Video Here:

Follow Pinwheel Valley:
Website – Instagram – Facebook – Soundcloud – TikTok – Youtube – Spotify

April 25, 2025

April 25, 2025April 25, 2025 Mew Zikwryder

I’MMORTAL Redefines Avant-Pop with the Mind-Blowing ‘Uncanny Valley’ Video

I’MMORTAL’s captivating music video for ‘Uncanny Valley’, launched April 16, 2025, via KALTBLUT Magazine, showcases her as a trailblazing avant-pop force. Based in New York and London, this California native—doubling as producer, vocalist, visual artist, and creative director—ignited her career in 2023 with the tech-house hit ‘Versace Spaceship’. Tracks like ‘Supervillain’ and ‘KILLED U IN A DREAM’ have garnered over 250,000 Spotify streams, with remixes by Droid Bishop and biskuwi featured on NewRetroWave and DJ Mag Spain. Lauded by CLASH Magazine, EARMILK, and NOTION, I’MMORTAL blends EDM’s raw basslines with influences from Björk, SOPHIE, and Sevdaliza, enchanting fans of Billie Eilish or Pastel Ghost. Her violin-honed composition skills and theatrical roots fuel synesthetic visuals that explore AAPI identity, femininity, and the organic-synthetic divide.

The ‘Uncanny Valley’ track is a glitchy avant-pop vortex, fusing creaky soundscapes, sharp trap beats, and autotuned vocals into a pulsating club bridge that evaporates into futuristic hums. Directed by Victoria Gong, the video is a stark sci-fi vision, with I’MMORTAL facing her robotic clone in scenes echoing Gong’s chilling aesthetic from her 2022 short Echoes of You. The clone imagery—central to the Turing test and Dove Che’s visceral dance-fight—mirrors pop culture’s obsession with doubles, like Prince’s split personas in ‘Kiss’ or Kylie Minogue’s doppelgängers in ‘Can’t Get You Out of My Head’. Clones in music videos often probe self-conflict or societal cloning of identity, and here, I’MMORTAL’s battle suggests a fight to preserve individuality against a homogenized, tech-driven culture. Gong’s dynamic framing, akin to her 2023 Zoe Kazi video ‘Flicker’, elevates this narrative with haunting precision.

I’MMORTAL shared: “I really love incorporating movement into my videos, so I was super excited when Victoria came up with the brilliant idea of having a choreographed fight scene that is also an abstract dance piece.” This passion for movement shines through in the video’s climactic dance-fight, a testament to the collaborative brilliance of Gong, Dove Che, and body double KiKi Song. ‘Uncanny Valley’ is more than a music video—it’s a bold statement on identity and autonomy in an era dominated by technology. With its gripping visuals and pulsating sound, I’MMORTAL not only pays homage to the provocative pop aesthetics of the past but also carves a daring path forward, inviting viewers to question what it means to be human in a world of mirrors. This release solidifies her as an artist to watch, pushing avant-pop into thrilling new territory.

Watch ‘Uncanny Valley’:

Follow I’MMORTAL:

Spotify – Instagram – Facebook – X

RCRD LBL

Category: Video

Jairic Delivers a Tense Hip-Hop Cut with ‘Don’t Let Me Put A Track On You’ Video

The ‘Dreaming (Wide Awake)’ Video Lands as under:tones Signal Big Moves

Pinwheel Valley’s ‘Werewolf’ Video Drops: A Raw Cry from the Margins

I’MMORTAL Redefines Avant-Pop with the Mind-Blowing ‘Uncanny Valley’ Video

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