Pinwheel Valley’s ‘Werewolf’ Video Drops: A Raw Cry from the Margins

(Pinwheel Valley / Image Credit: Marios Iosifides)

Pinwheel Valley unleashed their latest single, ‘Werewolf’, alongside a gripping music video on June 18th via Hot Soap Records. The band, spearheaded by Jordanian-Canadian frontman Qais Khoury, has stacked up over 2 million streams and landed spots in CLASH Magazine, NOTION, Earmilk, and Billboard Argentina, with airplay on BBC Radio London and BBC Radio Sheffield. Their track ‘Your Superman’ climbed to No. 13 on the US iTunes Alternative Chart, while videos for ‘Willow’ and ‘Abduction’ nabbed Best Music Video awards at the New York Film Awards and Vegas Movie Awards. This year, they inked a deal with Levantine Music for their EP Reverie, earned a Finalist nod in the International Acoustic Music Awards for ‘Counting On You’, and brought their live energy to stages like Fengaros Festival and Indie Week Toronto. Fusing Indie Soul, Alt-Rock, and Folktronica, Pinwheel Valley is cementing their place as a standout act in the alternative world.

The video for ‘Werewolf’ marks a bold step into AI-generated visuals, a move that hands artists like Qais Khoury the reins to their creative vision. Layered with stark piano and shimmering guitar textures, the track carries an emotional heft that mirrors the societal outcast Khoury channels in his lyrics. It’s a tool of empowerment, letting independent voices sidestep industry gatekeepers and shape their narratives—tying directly into the song’s theme of wrestling with neglect and inner turmoil. This leap into AI tech underscores Pinwheel Valley’s knack for blending innovation with raw, human storytelling, resonating with anyone who’s felt sidelined by the system.

‘Werewolf’ kicks off with brooding piano and fragile guitar lines, cradling Qais Khoury’s voice as it cuts deep. The song simmers into a slow-build glow, erupting in a chorus of sweeping melodies that ache with urgency. Think early 2000s Coldplay’s cinematic sweep, but spiked with a restless edge—an anthem for battling personal shadows. Khoury shared: “‘Werewolf’ is the closest thing I ever wrote to a Coldplay song. If you like early 2000s Coldplay albums, this single is right up your alley. ‘Werewolf‘ is about the average working-class man who feels like an outcast in society—a man who has developed an inescapable, uncontrollable urge to turn violent and destructive, much like a werewolf. This transformation is fueled by the ongoing neglect and mistreatment from those who have the power to help but choose not to. As a result, he’s caught in a constant struggle between the good and evil within himself.’

Watch the Music Video Here: