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September 10, 2025 Jairic Talks High-Impact Performances at Elite Venues, Blending Film Scores into Hip-Hop Production & More [Interview]

Jairic Talks High-Impact Performances at Elite Venues, Blending Film Scores into Hip-Hop Production & More [Interview]

(Jairic / Image Credit: Lukas Merka)

From the gritty streets of Detroit to the sun-soaked vibes of Cannes, Jairic has carved out a fierce spot in hip-hop as a self-made musician, producer, and storyteller, blending raw lyrical punch with genre-bending production that draws from icons like Nas and Wu-Tang Clan, alongside Detroit underground edges, classic funk, 60s rock, and film scores. With nearly 2 million streams across platforms from his fully self-written, self-produced, and self-performed tracks—paired with visuals that mix luxury and grit—he’s a rising star at the crossroads of music, film, and fashion, having delivered standout performances at elite spots like Château Les Alouettes in Cannes, Villa Balbiano on Lake Como, and the Paris premiere of the short film Azur, while his work spans France, Italy, Prague, and the U.S.

His latest drop, ‘Don’t Let Me Put A Track On You’, hit on September 5, 2025, via Rich Air Music, premiering on CLASH Magazine and earning props from EARMILK, packing quick-witted bars, chaotic sound design, a Caribbean pulse, and a bridge with warm female vocals that echo his unfiltered energy.

We sat down with Jairic to dive deeper into his journey, influences, and this bold new track.

What’s it like growing up in a musical family in Detroit, and how did that shape your early days in hip-hop?

I’m incredibly grateful I had music around me from such a young age. In Detroit, rhythm was everywhere — every get-together had live music, and I grew up playing drums and piano. That foundation shaped everything I do in hip-hop.

How did you transition from producing beats for local Detroit artists to creating your own independent sound?

I loved producing for others, but I love writing too much to stay quiet. It’s therapeutic and engaging — I had to find my own voice.

Can you talk about the influences from Nas, Wu-Tang Clan, and classic funk that show up in your music?

Part of me is always chasing that standard — a beat as timeless as ‘C.R.E.A.M.’ or lyrics as poetic and hard-hitting as Nas. Classic funk adds the groove that ties it all together.

What’s been the biggest adjustment living and working in Cannes after coming from Detroit?

The toughest adjustment has been being away from family. I was performing and working on a project in the South of France, and ended up missing part of my daughter’s soccer season — that was hard.

How do you blend elements from film scores and 60s rock into your hip-hop production style?

When I produce, I see it like a film scene — every track feels like part of a soundtrack. That’s where the cinematic elements slip into the hip-hop foundation.

Tell us about performing at places like Château Les Alouettes and the Azur premiere—what stands out from those experiences?

I’ve been fortunate to collaborate with incredible people — but at the end of the day, it’s the relationships, the audience connection, and the places themselves that stand out most.

What inspired the lyrics in ‘Don’t Let Me Put A Track On You’, especially that “don’t run up on me” vibe?

Someone in my family was going through a really tough time — they got attacked for doing the right thing, and I had their back. As it started to spill onto me, I thought, ‘Oh no, you don’t want any of this.’ That energy sparked the track, and from there it took on a life of its own.

How did writing this track in the south of France bring in that Caribbean pulse and contrast between smooth and chaotic elements?

I was staring out at the Mediterranean, layering these wild percussion. It felt peaceful and soothing, but underneath it was a fight song — I was missing my family. That ‘manic, full of nonsense and grammatical’ section is where it really explodes. The bridge had been written for another track, but against that ocean sunset, it finally clicked and came together.

Can you walk us through the sound design choices in ‘Don’t Let Me Put A Track On You’, like the stirring intro and the bridge with female vocals?

The intro is actually a king cobra — a subtle nod to danger. I love layering percussion; sometimes I overdo it, but that’s where the beat takes me. The bassline has a reggae rhythm that locks in with the drums, then halfway through the verse it explodes into chaos — my favorite part. For the bridge, I originally sang it myself, but I wanted a female voice to bring contrast. Her harmonies and background vocals really added to the tension and build of the track.

If you could collaborate with anyone from your influences on a future track, who would it be and why?

Nas would be dope. I saw his Illmatic anniversary show in Germany with my son last year — legendary and effortless.

Stream ‘Don’t Let Me Put A Track On You’:

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October 20, 2023 Brooke Howard drops fiery new single ‘GIMME’ with lye.II

Brooke Howard drops fiery new single ‘GIMME’ with lye.II

Versatile artist Brooke Howard returns with a scintillating new single in GIMME on October 20th, featuring lye.II, known for his work with BONES UK and Anna Kova. Gracing stages across the US, from The Hotel Café Mainstage in Los Angeles to the Bowery Ballroom in New York City, Howard has also headlined Nomad Field Trip Experience, even garnering attention from and support from GZA of the WU-TANG CLAN. Influenced by the likes of Stevie Nicks and Rihanna, Howard is also set to release a new album in 2024.

A slow-burn yet upbeat track, brimming with playful allure, ‘GIMME’ features a trap-like trill beat with ethereal synth elements and spicy lyrics. Intertwined with themes of love and the hustlers pursuit and lifestyle, its a track that’s sure to galvanize listeners, as Howard nails her flow and cadence. Deep and bassy, it’s also perfect for the club, as Brooke Howard delivers crisp and clean vocals supported by fellow collaborator lye.II. 

Howard had this to say: “I hope this music will help make people feel more connected, seen, and understood. ‘GIMME’ really encapsulates the vibe we harness when creating together, it’s a party full of sexy sass and play. Featured artist lye.ll is a close collaborator and primary producer across the project”. 

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September 21, 2023 Klay Cartier sizzles on sultry R&B record ‘On The Low’

Klay Cartier sizzles on sultry R&B record ‘On The Low’

On September 21, 2023, up-and-coming American singer-songwriter, Klay Cartier, unveiled his latest single, ‘On The Low,’ through Kult Klassic Studios. Hailing from the American Midwest, Cartier has garnered significant acclaim from influential publications like CLASH Magazine, NOTION Magazine, WordPlay Magazine, Music Crowns, CLOUT, and more. ‘On The Low’ has already made its premiere and received enthusiastic support from EARMILK, maintaining Cartier’s upward trajectory.

‘On The Low’ is classic R&B at its best: soulful, sultry and catchy. Exuding his usual suave demeanor on the record, Cartier flexes his vocal muscles over a simmering and dreamy R&B beat. Wrapped in velvet, glistening with emotion, his voice and timbre is incredibly effortless and easy on the ear. Exploring the topic of forbidden love, Klay Cartier refuses to hold back, candidly referencing a lover who may or may not belong to him and their romantic explorations, emboldening her to keep their relationship ’hush-hush’ as they go about their provocative adventures. His unapologetic and raw delivery is refreshing, albeit brazen, emitting a real sense of personality and attitude, the perfect fit for a nostalgic R&B track of the highest caliber.  

Klay Cartier had this to say: “I’m so excited about this release because I’m finally giving people what they want. I’m showcasing my natural ability in R&B and I’m bringing back that classic R&B. This song is sexy, sultry and definitely an ode to the early 00’s R&B.” 

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June 7, 2022 Rapper Lil Seyi announces honest EP

Rapper Lil Seyi announces honest EP

Rising Maryland born artist Lil Seyi is pleased to announce a brand new release with the arrival of ‘AC Press’, lifted from the new EP ‘A Blue Tesla Story’ due this summer through Kitsuné Musique.

After the release of several singles and a wonderful ‘Remixes EP’, Lil Seyi has worked hard to come back with a project that lives up to his artistic ambitions. ‘A Blue Tesla Story’ is more than just four songs, it is a whole story, which must be listened to in its entirety, composed and performed by a young man whose trajectory is on the rise. 

Seyi, who has always been fascinated by golden-era hip-hop and offers an EP that combines the classic codes of the genre with his personal influences. Channeling the strong political messaging of groups like N.W.A and Public Enemy and the current social commentary of peers like Kendrick Lamar. The diversity and originality of his compositions remind us of Kanye West’s achievements, while the structure of the project and the way of linking the tracks remind us of Frank Ocean‘s creations.   

Seyi explains: “The nameless main character in a A Blue Tesla Story isn’t perfect, far from it actually. The EP even opens up with him going on a joyride, rear ending a car and driving away from the scene (hit and run). This decision leads to a series of events that end in the tragic passing away of his brother at the hands of the highway patrol. The EP continues as we follow the life of this main character as he deals with the public eye of this very public trial seeking justice for his brother. We see him getting support from protestors, but we also see him under heavy scrutiny as his involvement with credit card scamming surfaces. In the end, we find him left with nothing at all as time passes by and neither the supporters nor critics seemed to care about him or his late brother anymore.”

He goes on to add: “As human beings, we tend to reduce each other to our worst moments, because it’s a lot easier to point out the evil in others than realizing the brokenness within ourselves. What I hope to communicate in this story, is that defining yourself based on what this world tells you about yourself will only ever leave you empty. Because everything in this world will fail you at some point, your family, friends, spouse, church, teachers and even you will fail you. But the good news is that our creator who exists outside of this world defines us with love. God. Whom by definition is the embodiment of goodness and can therefore never fail us.”

Born in Prince George’s county Maryland to Nigerian Immigrants, music has always been a part of Seyi’s life. Before high-school, Seyi had taught himself how to play the guitar and drums and not so long after that he picked up the keyboard and taught himself how to produce music.

Seyi worked hard to take on the responsibilities that come with being an artist. Now he’s back with ‘A Blue Tesla Story’, an EP where thoughtful storytelling honours the wonderful music Seyi has composed for this new project.

AC Press / 1 June

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Image credit: TBC