Music Video – RCRD LBL

April 25, 2025

April 25, 2025April 25, 2025 Mew Zikwryder

I’MMORTAL Redefines Avant-Pop with the Mind-Blowing ‘Uncanny Valley’ Video

I’MMORTAL’s captivating music video for ‘Uncanny Valley’, launched April 16, 2025, via KALTBLUT Magazine, showcases her as a trailblazing avant-pop force. Based in New York and London, this California native—doubling as producer, vocalist, visual artist, and creative director—ignited her career in 2023 with the tech-house hit ‘Versace Spaceship’. Tracks like ‘Supervillain’ and ‘KILLED U IN A DREAM’ have garnered over 250,000 Spotify streams, with remixes by Droid Bishop and biskuwi featured on NewRetroWave and DJ Mag Spain. Lauded by CLASH Magazine, EARMILK, and NOTION, I’MMORTAL blends EDM’s raw basslines with influences from Björk, SOPHIE, and Sevdaliza, enchanting fans of Billie Eilish or Pastel Ghost. Her violin-honed composition skills and theatrical roots fuel synesthetic visuals that explore AAPI identity, femininity, and the organic-synthetic divide.

The ‘Uncanny Valley’ track is a glitchy avant-pop vortex, fusing creaky soundscapes, sharp trap beats, and autotuned vocals into a pulsating club bridge that evaporates into futuristic hums. Directed by Victoria Gong, the video is a stark sci-fi vision, with I’MMORTAL facing her robotic clone in scenes echoing Gong’s chilling aesthetic from her 2022 short Echoes of You. The clone imagery—central to the Turing test and Dove Che’s visceral dance-fight—mirrors pop culture’s obsession with doubles, like Prince’s split personas in ‘Kiss’ or Kylie Minogue’s doppelgängers in ‘Can’t Get You Out of My Head’. Clones in music videos often probe self-conflict or societal cloning of identity, and here, I’MMORTAL’s battle suggests a fight to preserve individuality against a homogenized, tech-driven culture. Gong’s dynamic framing, akin to her 2023 Zoe Kazi video ‘Flicker’, elevates this narrative with haunting precision.

I’MMORTAL shared: “I really love incorporating movement into my videos, so I was super excited when Victoria came up with the brilliant idea of having a choreographed fight scene that is also an abstract dance piece.” This passion for movement shines through in the video’s climactic dance-fight, a testament to the collaborative brilliance of Gong, Dove Che, and body double KiKi Song. ‘Uncanny Valley’ is more than a music video—it’s a bold statement on identity and autonomy in an era dominated by technology. With its gripping visuals and pulsating sound, I’MMORTAL not only pays homage to the provocative pop aesthetics of the past but also carves a daring path forward, inviting viewers to question what it means to be human in a world of mirrors. This release solidifies her as an artist to watch, pushing avant-pop into thrilling new territory.

Watch ‘Uncanny Valley’:

Follow I’MMORTAL:

Spotify – Instagram – Facebook – X

November 4, 2024

November 4, 2024November 4, 2024 Mew Zikwryder

Soulful singer-songwriter Dave Curl shares fun-filled video for single ‘Riders’

Dave Curl has unveiled a magnificent video for his surf-rock inspired single ‘Riders’. The video premiered on renowned tastemaker EARMILK and features Dave, among his surfing community getting ready to take on the waves at one of his favourite surfing spots in the world.

The single, which was released on October 10th, sees Dave take a new direction with his folk-pop-rock sound to something a bit more lighthearted with a touch of whimsy. ‘Riders’ is all about Dave’s passion for surfing and the impact it’s had on his life.

The music video is a visual feast, impeccably showcasing the shoreline and landscape of the Fuerteventura island, the second largest Canary Island. The video opens with a shot of Dave walking along the shore with his guitar strung around him, while the rest of the “riders” crew arrive in eager anticipation smiling from ear to ear. The crew are then seen donning their wetsuits, waxing their boards and gearing up to hit the waves. Interspersed with shots of the crew and Dave on the water having the time of their lives, are shots of Dave walking along the shoreline singing his heart out while playing guitar.

Watch the video below:

Dave Curl told us: “Inspired by 20 years of surfing in Fuerteventura, I set out to create a music video capturing the island’s desertlike beauty and the powerful connection with the ocean. Filming alongside the incredible Riders surf crew and lady surfers at the iconic lighthouse, I aimed to show the magic, struggle, and serenity that surfing here brings. With perfect waves and weather on our side, I hope this video captures the spirit of Fuerteventura and the joy of surfing.”

Stream Dave Curl – ‘Riders’ below:

Follow Dave Curl:

Website – Instagram – Facebook – Soundcloud – TikTok – Youtube – Spotify

October 31, 2024

October 31, 2024October 31, 2024 Mew Zikwryder

Livvy Lauren joins forces with Maddox Jones on moving single ‘Another Sad Song’

Emerging songstress Livvy Lauren unveiled her new single ‘Another Sad Song’ on 25 October via Radikal Records. The track features the powerhouse vocals of Northampton-based Maddox Jones, and includes a stunning accompanying music video.

Stream Livvy Lauren, Maddox Jones – ‘Another Sad Song’ below:

Based in Kent, Livvy Lauren is known for merging an array of influences including R&B, bass, house and drum and bass. Her previous single ‘Felt Love’ was featured on the popular dating show Love Island, while she’s also drawn comparisons to the likes of Doja Cat and Tate McRae.

Maddox Jones was the recipient of the Songwriter of the Year award at the Northamptonshire Local Music Awards, and is also gearing up for his second album Waiting for the World to Turn, slated for release on 1 November.

‘Another Sad Song’ sees the pair outdo themselves with striking vocal performances. The track addresses the fragile and unpredictable nature of life, and how one day things seem to be going well, and the next it feels like the ground is crumbling beneath your feet. Despite its overt somber and melancholic atmosphere, the track is beautifully heartwarming too as it addresses the power of human connection when times are tough. The accompanying music video sees Livvy and Maddox in a bright, sun-filled apartment singing vehemently side by side. The video is delightfully intimate and cozy, while showcasing a different side of both artists.

Watch the music video below:

Follow Livvy Lauren:

Instagram – YouTube – Spotify – TikTok

Follow Maddox Jones:

Instagram – YouTube – Spotify – TikTok – Facebook – Twitter

October 14, 2024

October 14, 2024October 14, 2024 Mew Zikwryder

vaghy shares stunning video for ‘When The Night Falls’

Belgrade-based classical composer vaghy released his latest single ‘When The Night Falls’ on 11 October via Théque Records. The single features multi-disciplinary artist and vocalist Ohnody, with a phenomenal accompanying music video. This incredible collaboration was facilitated by the National Cultural Fund of Hungary.

Watch the music video for vaghy x Ohnody – ‘When The Night Falls’ below:

vaghy (Tamás Vághy) is a renowned classical pianist who has shifted lanes under the moniker vaghy from solely composing classical music, to using synths and vintage instruments to craft groundbreaking soundscapes.

Over the course of his career, vaghy has performed with classical music stalwart Lubomyr Melnyk, received support from the likes of Worldwide FM, as well as acclaimed publications Son Of Marketing and Recorder.hu.

Dori Hegyi, who goes by Ohnody, is also based in Budapest. Ohnody is her solo project where she merges visual art, poetry and her delicate vocals. Ohnody is a phenomenal artist who has over 1 million Spotify streams for her single ‘Hideg’, while she was also the first ambassador of the Spotify Equal Campaign in Hungary last year.

The music video is a visual feast, featuring a stunning solo performance by a dancer in a vacant home and outdoors, as the sun sets during twilight. The lighting is moody, low with calming yet brooding blue undertones, creating a foreboding ambience. The single itself is striking and overflowing with duality, profound emotion and intention. It was produced by vaghy as well as Ohnody, with mixing and mastering by Ferenc Stámusz of Stamusic.Studios Budapest.

Bence Szemerey from Odesa Films, who filmed the video shares: “The concept of the film is based on the music video’s title. Its dual nature inspired me to find the boundary that matches the line “when the night falls”—a special moment when light and dark coexist. The dancer performs inside a house with a small tree at its center, while simultaneously dancing in a forest with a tiny house in the middle. This duality is enhanced by shooting the entire music video during the “blue hour” – that magical time after sunset when the night falls”.

Stream vaghy x Ohndody – ‘When The Night Falls’ below: