Music Video – RCRD LBL

June 20, 2025

June 20, 2025June 20, 2025 Mew Zikwryder

Pinwheel Valley’s ‘Werewolf’ Video Drops: A Raw Cry from the Margins

(Pinwheel Valley / Image Credit: Marios Iosifides)

Pinwheel Valley unleashed their latest single, ‘Werewolf’, alongside a gripping music video on June 18th via Hot Soap Records. The band, spearheaded by Jordanian-Canadian frontman Qais Khoury, has stacked up over 2 million streams and landed spots in CLASH Magazine, NOTION, Earmilk, and Billboard Argentina, with airplay on BBC Radio London and BBC Radio Sheffield. Their track ‘Your Superman’ climbed to No. 13 on the US iTunes Alternative Chart, while videos for ‘Willow’ and ‘Abduction’ nabbed Best Music Video awards at the New York Film Awards and Vegas Movie Awards. This year, they inked a deal with Levantine Music for their EP Reverie, earned a Finalist nod in the International Acoustic Music Awards for ‘Counting On You’, and brought their live energy to stages like Fengaros Festival and Indie Week Toronto. Fusing Indie Soul, Alt-Rock, and Folktronica, Pinwheel Valley is cementing their place as a standout act in the alternative world.

The video for ‘Werewolf’ marks a bold step into AI-generated visuals, a move that hands artists like Qais Khoury the reins to their creative vision. Layered with stark piano and shimmering guitar textures, the track carries an emotional heft that mirrors the societal outcast Khoury channels in his lyrics. It’s a tool of empowerment, letting independent voices sidestep industry gatekeepers and shape their narratives—tying directly into the song’s theme of wrestling with neglect and inner turmoil. This leap into AI tech underscores Pinwheel Valley’s knack for blending innovation with raw, human storytelling, resonating with anyone who’s felt sidelined by the system.

‘Werewolf’ kicks off with brooding piano and fragile guitar lines, cradling Qais Khoury’s voice as it cuts deep. The song simmers into a slow-build glow, erupting in a chorus of sweeping melodies that ache with urgency. Think early 2000s Coldplay’s cinematic sweep, but spiked with a restless edge—an anthem for battling personal shadows. Khoury shared: “‘Werewolf’ is the closest thing I ever wrote to a Coldplay song. If you like early 2000s Coldplay albums, this single is right up your alley. ‘Werewolf‘ is about the average working-class man who feels like an outcast in society—a man who has developed an inescapable, uncontrollable urge to turn violent and destructive, much like a werewolf. This transformation is fueled by the ongoing neglect and mistreatment from those who have the power to help but choose not to. As a result, he’s caught in a constant struggle between the good and evil within himself.’

Watch the Music Video Here:

Follow Pinwheel Valley:
Website – Instagram – Facebook – Soundcloud – TikTok – Youtube – Spotify

June 11, 2025

June 11, 2025June 11, 2025 Mew Zikwryder

biskuwi and I’MMORTAL Team Up for Mesmerizing Melodic Techno Remix and Video

I’MMORTAL, the New York-born, London-based artist who stormed onto the scene with her 2023 debut single ‘Versace Spaceship’, has dropped a striking new music video for biskuwi’s Melodic Techno remix of her track ‘KILLED U IN A DREAM’. In just over a year, she’s unleashed five more singles, racked up over 250,000 Spotify streams, and earned nods from heavyweights like DJ Mag Spain, CLASH Magazine, and Wonderland Magazine. Teaming up with Stockholm’s biskuwi—a name backed by techno titans like Richie Hawtin and Solomun—this release marks another bold step in her journey as a visual artist, producer, and creative director.

This music video isn’t just a backdrop to the track; it’s a full-on celebration of performance as the beating heart of I’MMORTAL’s artistry. Here, she unveils her new persona, Madame Blue, a burlesque-inspired butterfly who commands the screen with every move. The visuals—laced with glitchy cuts and glowing orbs—pulse with energy as I’MMORTAL dances, her blue two-piece and silver Pleasers giving way to a stunning butterfly costume. Performance isn’t just decoration here; it’s the spark that ignites her evolution, turning the dark pop roots of the original track into something raw, liberated, and alive. It’s a middle finger to stillness, a reminder that movement can rewrite who you are.

In her own words, I’MMORTAL captures the soul of this project: “This visualizer is a dance performance video that represents my artistic metamorphosis, and the birth of a new artistic persona: Madame Blue. Madame Blue is a burlesque-inspired butterfly who emerged out of a cage and grew her wings through the power of dance. She expresses the power of femininity through movement, and ultimately represents my rediscovery for my love of performance.” That quote isn’t just a tagline—it’s the blueprint for the video. Performance becomes her rebellion, her rebirth, and her way of reclaiming a love she’d buried. With biskuwi’s remix driving the sound and Madame Blue stealing the spotlight, this release is I’MMORTAL shouting to the world: she’s not just back, she’s unstoppable.

Watch ‘KILLED U IN A DREAM’ (biskuwi Remix):

Follow I’MMORTAL:
Spotify – Instagram – Facebook – X

Follow biskuwi:
Website – Facebook – X – Soundcloud – Instagram – Spotify

April 25, 2025

April 25, 2025April 25, 2025 Mew Zikwryder

I’MMORTAL Redefines Avant-Pop with the Mind-Blowing ‘Uncanny Valley’ Video

I’MMORTAL’s captivating music video for ‘Uncanny Valley’, launched April 16, 2025, via KALTBLUT Magazine, showcases her as a trailblazing avant-pop force. Based in New York and London, this California native—doubling as producer, vocalist, visual artist, and creative director—ignited her career in 2023 with the tech-house hit ‘Versace Spaceship’. Tracks like ‘Supervillain’ and ‘KILLED U IN A DREAM’ have garnered over 250,000 Spotify streams, with remixes by Droid Bishop and biskuwi featured on NewRetroWave and DJ Mag Spain. Lauded by CLASH Magazine, EARMILK, and NOTION, I’MMORTAL blends EDM’s raw basslines with influences from Björk, SOPHIE, and Sevdaliza, enchanting fans of Billie Eilish or Pastel Ghost. Her violin-honed composition skills and theatrical roots fuel synesthetic visuals that explore AAPI identity, femininity, and the organic-synthetic divide.

The ‘Uncanny Valley’ track is a glitchy avant-pop vortex, fusing creaky soundscapes, sharp trap beats, and autotuned vocals into a pulsating club bridge that evaporates into futuristic hums. Directed by Victoria Gong, the video is a stark sci-fi vision, with I’MMORTAL facing her robotic clone in scenes echoing Gong’s chilling aesthetic from her 2022 short Echoes of You. The clone imagery—central to the Turing test and Dove Che’s visceral dance-fight—mirrors pop culture’s obsession with doubles, like Prince’s split personas in ‘Kiss’ or Kylie Minogue’s doppelgängers in ‘Can’t Get You Out of My Head’. Clones in music videos often probe self-conflict or societal cloning of identity, and here, I’MMORTAL’s battle suggests a fight to preserve individuality against a homogenized, tech-driven culture. Gong’s dynamic framing, akin to her 2023 Zoe Kazi video ‘Flicker’, elevates this narrative with haunting precision.

I’MMORTAL shared: “I really love incorporating movement into my videos, so I was super excited when Victoria came up with the brilliant idea of having a choreographed fight scene that is also an abstract dance piece.” This passion for movement shines through in the video’s climactic dance-fight, a testament to the collaborative brilliance of Gong, Dove Che, and body double KiKi Song. ‘Uncanny Valley’ is more than a music video—it’s a bold statement on identity and autonomy in an era dominated by technology. With its gripping visuals and pulsating sound, I’MMORTAL not only pays homage to the provocative pop aesthetics of the past but also carves a daring path forward, inviting viewers to question what it means to be human in a world of mirrors. This release solidifies her as an artist to watch, pushing avant-pop into thrilling new territory.

Watch ‘Uncanny Valley’:

Follow I’MMORTAL:

Spotify – Instagram – Facebook – X

November 4, 2024

November 4, 2024November 4, 2024 Mew Zikwryder

Soulful singer-songwriter Dave Curl shares fun-filled video for single ‘Riders’

Dave Curl has unveiled a magnificent video for his surf-rock inspired single ‘Riders’. The video premiered on renowned tastemaker EARMILK and features Dave, among his surfing community getting ready to take on the waves at one of his favourite surfing spots in the world.

The single, which was released on October 10th, sees Dave take a new direction with his folk-pop-rock sound to something a bit more lighthearted with a touch of whimsy. ‘Riders’ is all about Dave’s passion for surfing and the impact it’s had on his life.

The music video is a visual feast, impeccably showcasing the shoreline and landscape of the Fuerteventura island, the second largest Canary Island. The video opens with a shot of Dave walking along the shore with his guitar strung around him, while the rest of the “riders” crew arrive in eager anticipation smiling from ear to ear. The crew are then seen donning their wetsuits, waxing their boards and gearing up to hit the waves. Interspersed with shots of the crew and Dave on the water having the time of their lives, are shots of Dave walking along the shoreline singing his heart out while playing guitar.

Watch the video below:

Dave Curl told us: “Inspired by 20 years of surfing in Fuerteventura, I set out to create a music video capturing the island’s desertlike beauty and the powerful connection with the ocean. Filming alongside the incredible Riders surf crew and lady surfers at the iconic lighthouse, I aimed to show the magic, struggle, and serenity that surfing here brings. With perfect waves and weather on our side, I hope this video captures the spirit of Fuerteventura and the joy of surfing.”

Stream Dave Curl – ‘Riders’ below: