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April 25, 2025 I’MMORTAL Redefines Avant-Pop with the Mind-Blowing ‘Uncanny Valley’ Video

I’MMORTAL Redefines Avant-Pop with the Mind-Blowing ‘Uncanny Valley’ Video

I’MMORTAL’s captivating music video for ‘Uncanny Valley’, launched April 16, 2025, via KALTBLUT Magazine, showcases her as a trailblazing avant-pop force. Based in New York and London, this California native—doubling as producer, vocalist, visual artist, and creative director—ignited her career in 2023 with the tech-house hit ‘Versace Spaceship’. Tracks like ‘Supervillain’ and ‘KILLED U IN A DREAM’ have garnered over 250,000 Spotify streams, with remixes by Droid Bishop and biskuwi featured on NewRetroWave and DJ Mag Spain. Lauded by CLASH Magazine, EARMILK, and NOTION, I’MMORTAL blends EDM’s raw basslines with influences from Björk, SOPHIE, and Sevdaliza, enchanting fans of Billie Eilish or Pastel Ghost. Her violin-honed composition skills and theatrical roots fuel synesthetic visuals that explore AAPI identity, femininity, and the organic-synthetic divide.

The ‘Uncanny Valley’ track is a glitchy avant-pop vortex, fusing creaky soundscapes, sharp trap beats, and autotuned vocals into a pulsating club bridge that evaporates into futuristic hums. Directed by Victoria Gong, the video is a stark sci-fi vision, with I’MMORTAL facing her robotic clone in scenes echoing Gong’s chilling aesthetic from her 2022 short Echoes of You. The clone imagery—central to the Turing test and Dove Che’s visceral dance-fight—mirrors pop culture’s obsession with doubles, like Prince’s split personas in ‘Kiss’ or Kylie Minogue’s doppelgängers in ‘Can’t Get You Out of My Head’. Clones in music videos often probe self-conflict or societal cloning of identity, and here, I’MMORTAL’s battle suggests a fight to preserve individuality against a homogenized, tech-driven culture. Gong’s dynamic framing, akin to her 2023 Zoe Kazi video ‘Flicker’, elevates this narrative with haunting precision.

I’MMORTAL shared: “I really love incorporating movement into my videos, so I was super excited when Victoria came up with the brilliant idea of having a choreographed fight scene that is also an abstract dance piece.” This passion for movement shines through in the video’s climactic dance-fight, a testament to the collaborative brilliance of Gong, Dove Che, and body double KiKi Song. ‘Uncanny Valley’ is more than a music video—it’s a bold statement on identity and autonomy in an era dominated by technology. With its gripping visuals and pulsating sound, I’MMORTAL not only pays homage to the provocative pop aesthetics of the past but also carves a daring path forward, inviting viewers to question what it means to be human in a world of mirrors. This release solidifies her as an artist to watch, pushing avant-pop into thrilling new territory.

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May 24, 2024 Dave Curl – Soulful singer-songwriter releases ‘Don’t Talk Anymore’ Single & Video

Dave Curl – Soulful singer-songwriter releases ‘Don’t Talk Anymore’ Single & Video

Independent Australian-Swiss singer-songwriter and producer Dave Curl releases his iconic single & video ’Don’t Talk Anymore’. He recently released a unique sophomore LP, Lockdown – Seven Nations, on February 23, 2024. Boasting over 1.5 million streams on Spotify, airplay on numerous indie radio stations in Germany and abroad. With performances in the respected Kulturkoller Club and around 20 other locations, Dave Curl has shown no signs of slowing down. The prolific performer has released nearly two dozen singles, two EPs, and the 2021 full-length album, Introducing. His newest project promises listeners an infectious and thought-provoking concoction of rock and roll.

With a glitchy introduction ‘Don’t Talk Anymore’ beckons the listener with bluesy guitar and an edgy bass line with a syncopated drum groove in a classic tone. Dave Curl offers up an electrifying rock track connected to the times. In the animated lyric video we are introduced to Dave in stillness, observing reality through virtually reality goggles. With scenes of life unfolding behind him, he identifies the indifference a tech-infused lifestyle creates.  

Dave Curl shared: Don’t Talk Anymore’ captures the modern epidemic of disconnection, as people immerse themselves in smartphones rather than meaningful conversation. Inspired by a train journey through the Italian part of Switzerland, Dave Curl was struck by the eerie silence of fellow passengers glued to their screens. Expecting lively chatter, he instead found an irritating scene of silence. This moment sparked the idea of ‘Don’t Talk Anymore’. The song serves as an ironic reminder of the importance of meaningful communication in an increasingly virtual world.

Watch the video…

Listen to the track… 

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April 24, 2024 Rising pop sensation Pilar Victoria shares a heartfelt single, ‘Headphones’

Rising pop sensation Pilar Victoria shares a heartfelt single, ‘Headphones’

Texas-based Argentinian singer-songwriter Pilar Victoria unveiled a captivating new single titled ‘Headphones’ on 19 April 2024. Pilar’s multicultural background influences her music, creating a unique blend of soulful melodies and heartfelt lyrics. Posting snippets of her original compositions on TikTok, Pilar Victoria quickly garnered a devoted following, catapulting her into the spotlight. Her breakthrough moment came with her song Wilted Flower, which went viral on TikTok overnight, amassing millions of views and setting the stage for her meteoric rise in the music industry. Signing with the renowned label Platoon, she released a critically acclaimed EP, collaborating with Grammy-winning producer Rick Nowels, known for his work with icons like Lana Del Rey, Stevie Nicks, Dua Lipa and Marina.

Co-written with Rick Nowels in Santa Monica, ‘Headphones’ seamlessly blends melancholy with upbeat pop sensibilities, capturing the bittersweet essence of heartbreak. Beginning as a sweet piano ballad, it breaks into an upbeat dream pop heartthrob instrumental that Pilar’s angelic vocals soar over. 

Pilar Victoria shared: “I wrote this song during a time where I knew I was going to be losing someone and I couldn’t handle it. I wanted to block out all the pain and intense emotions I was feeling. I thought the metaphor of putting headphones on was a cool expression of saying how I wanted to tune out all the noise and what was going on around me. I just wanted to be alone in my thoughts. I think sometimes we all just want to put on headphones.” 

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April 24, 2024 Nastiya Kai unveils a new single and video, ‘Party At My House’

Nastiya Kai unveils a new single and video, ‘Party At My House’

Alt pop powerhouse Nastiya Kai is set to unleash another single and video, ‘Party At My House’, on April 19th, 2024 via her label Nastiya Kai Music. She has also announced the release of her debut album, Demon Era, set to drop later in 2024. ‘Party At My House’ follows the release of her haunting hit ‘Bury Me’ in October 2023, which received support from NOTION Magazine, CLASH Magazine, and EARMILK as well as landing her an interview with Numéro Magazine and airplay on Flux FM. With her music accumulating more than 141 500 streams and counting, the dark pop diva is carving a place for herself in pop’s prolific world, and she’s here to stay. Hailing from Moscow and now based in LA, Nastiya Kai is an entirely self-taught musician with a sound that has been compared to Caroline Polachek and Sub Urban. Carving a place for herself in the ever-growing pop world, her music is for fans of avant-pop luminaries such as Billie Eilish, Grimes and VÉRITÉ. 

‘Party At My House’ is a multifaceted composition that seamlessly melds avant-pop rhythms with glitchy ambient tones, culminating in a tender acoustic finale. The accompanying video, crafted in a DIY fashion, follows Nastiya as she navigates through a masked gathering, mirroring the themes of isolation and solitude embedded in the song. The forthcoming album assures a rich tapestry of feelings and musical styles, highlighting Nastiya Kai’s distinct prowess and unfiltered passion.

Nastiya Kai revealed: ‘Party At My House’ is a song about loneliness and what lengths one will go to to avoid feeling this way. This song is a little bit like a movie to me and describes a particular day in my life. It’s a glimpse in my subconscious really, I really wanted to tell my story here. It is an electronic party song with an underlying sense of anxiety and an unexpected change of narrative in the end. Exactly what a party you didn’t want to go to would feel like.”

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