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October 15, 2025

October 15, 2025October 15, 2025 Mew Zikwryder

Pinwheel Valley’s ‘Can’t Hear a Sound’ Hits Deep in Wake of Release

(Pinwheel Valley / Image Credit: Yazeed Malkaw)

Nearly a week out from its October 10th drop via Hot Soap Records, Pinwheel Valley‘s ‘Can’t Hear a Sound’ continues to pull listeners into its orbit, serving as the opener for the November-bound EP Hello From Afar. At the wheel is Jordanian-Canadian Qais Khoury, whose project morphed from KAIS into a full live outfit—him on vocals, guitar, and keys; Stephanos Marangos handling lead and rhythm guitar; Max Daniels on bass and Ableton; and Stephanos Meletiou or Phrangiskos Petrisis drumming.

The track itself coils tight around Qais Khoury‘s self-produced layers: soulful guitar lines threading through string swells and alt-rock drum sections, with vocals that rasp against the quiet. It has shades of City and Colour‘s worn-in resolve or Alberta Cross‘s road-weary swing, the folktronica hum emphasizing a slow-burning tension that feels authentic.

Qais Khoury shared: “‘Can’t Hear A Sound’ is a song of bloodlines and soil, of war and the restless pull of home. It is a cry carried on the wind, calling to kin who have wandered astray, drawn into circles that could never hold them. A plea for their return to the ground where their fathers lie sleeping. It is both invocation and vow — a promise to shield them, body and soul, whatever the cost, and to guard the earth that holds their roots”.

With the EP on deck, Pinwheel Valley looks primed for deeper cuts that lean into these uprooted themes, maybe sparking live runs across Europe or North America to road-test the full band’s chemistry. If this single’s traction holds, expect festival slots next summer, building on their video awards and radio push to solidify that genre-blurring spot.

Stream ‘Can’t Hear a Sound’:

Follow Pinwheel Valley:

Website – Instagram – Facebook – Soundcloud – TikTok – Youtube – Spotify

October 14, 2025

October 14, 2025October 14, 2025 Mew Zikwryder

La Clara Sofia Ignites with ‘Abrasa’ LP, A Daring Fusion of Rhythm, Spirit, and Desire

La Clara Sofia released her new 7-track LP, Abrasa, on October 10, 2025, under Madrugada Records. The rising Brazilian multi-instrumentalist, vocalist, and producer has already gained international recognition for her fearless blending of genres and emotionally charged performances. With previous accolades including the Prêmio da Música Brasileira for Best New Artist and collaborations with acts such as Liniker e os Caramelows and Seu Jorge, La Clara Sofia continues to cement her position as one of the most innovative voices in contemporary Latin music.

Born in Recife, Brazil, La Clara Sofia’s sound reflects the rich tapestry of her cultural roots, where rhythm, spirituality, and experimentation coexist. Her musical journey began with classical piano before she turned to jazz, electronic production, and the traditional sounds of Northeastern Brazil. Known for her hypnotic stage presence and dynamic vocal range, she crafts music that traverses genres and emotions, merging Afro-Brazilian percussion with urban grooves, distorted guitars, and ethereal harmonies. Her influences, ranging from Esperanza Spalding and Rita Lee to Akua Naru and Björk, reveal an artist unafraid to transcend borders.

Abrasa is a bold exploration of memory, desire, and resilience, uniting organic percussion, field recordings, and intricate vocal loops into a sonic ritual. Tracks like ‘Lança’ ignite the dancefloor with samba rock flair, while ‘Subi’ captures the floating joy of love’s early moments. ‘ILIXILU’ transforms vulnerability into empowerment through crystalline percussion and haunting vocals, and ‘Reza’ channels collective transcendence inspired by the Olinda Carnival. From the groovy New York homage ‘Bowery’ to the forest invocation ‘Oxóssi’ and the reflective ‘Période Bleue’, La Clara Sofia’s LP stands as both a personal diary and a celebration of Afro-diasporic sound.

Listen to Abrasa:

Follow La Clara Sofia:

Spotify – Facebook – Instagram

October 8, 2025

October 8, 2025October 8, 2025 Mew Zikwryder

Your Music, Your Rules: PLAYY. Music Is Here

Something new has just landed in the world of music, and it has been a long time coming. After over a decade in development, PLAYY. Music has officially launched: a first-of-its-kind social music platform built entirely for independent artists, their communities, and the evolving future of the industry.

Unlike traditional streaming services, PLAYY. Music isn’t just another destination to upload your songs. It’s an all-in-one ecosystem designed to give creators complete control over their work, their careers, and their connection with fans.

Within a single platform, artists can:

Sell and stream their music, podcasts, and mixes directly to fans, with fair payouts
License tracks for use in film, TV, or ads—or offer sample packs to other producers
Run ticketing and bookings for live shows and tours
Find and offer paid opportunities via a music jobs marketplace
Raise funds from fans to support new projects
Access real-time analytics and engage directly with their community

At the heart of PLAYY. Music is a simple belief: artists deserve ownership of their music, their data, and their relationships with fans. Artists should be able to manage their creative business without relying on the outdated, exploitative systems that have defined the music industry for decades.

The platform was founded by Warren Morris, Director of PLAYY. (formerly The Playground), the company that helped support artists such as Ed Sheeran, FKJ, and Novo Amor early on in their careers. What started as an idea in the early 2000s, during the heyday of MySpace and the rise of digital fandom, has evolved into something both practical and visionary: a digital oasis of creative independence and community.

For fans, PLAYY. Music offers a space that feels refreshingly human. Devoid of intrusive ads and algorithmic noise, there is a notable emphasis on meaningful discovery, direct artist engagement, and access to exclusive performances, projects, and events. It’s a platform built not around consumption, but connection.

In a landscape that often values clicks over creativity, PLAYY. Music is measured in its ambitions: not chasing trends, but creating the infrastructure for long-term creative sustainability. At its core is a belief that musicians should be able to grow without constantly compromising, where music can thrive on its own terms.

“Building PLAYY. Music has been a deeply personal and challenging journey,” remarks Morris. “Seeing firsthand the hurdles artists face due to limited resources and industry monopolies fueled this project. It shouldn’t be this difficult for musicians to share their work and make a living from it… this has been the most demanding endeavor I’ve ever undertaken, and now, after nearly two decades, we’re finally ready to launch.”

Join the PLAYY. Music movement – sign up today!

Follow PLAYY. :

Website – Facebook – Instagram

October 3, 2025

October 3, 2025October 3, 2025 Mew Zikwryder

Jairic Delivers a Tense Hip-Hop Cut with ‘Don’t Let Me Put A Track On You’ Video

(Jairic / Image Credit: Lucas Merka)

Jairic put out his new single ‘Don’t Let Me Put A Track On You’ last week on September 25 through Rich Air Music, keeping his streak of do-it-all releases alive. The guy got his start in Detroit, where music filled the house from day one, and he spent those early years making tracks for rappers around town before going solo with a sound that’s all his own. He pulls from Nas and Wu-Tang Clan for the weight in his words, folds in the grit of Detroit’s lesser-known spots, throws in some classic funk grooves, ’60s rock bite, and those big film-score swells. Over the summer, he turned heads with low-key sets at Château Les Alouettes in Cannes and Villa Balbiano on Lake Como, and popped up live for the Paris debut of the short film Azur. Jairic handles the writing, the beats, the vocals—everything—then pairs it with visuals that balance sharp luxury against rough edges, landing him right where rap rubs up against cinema and high fashion.

What makes this one stick is the way Jairic layers his delivery: straight-talk bars over a beat that builds from knotted-up chaos to a smoother vocal turn, then kicks back into a full-throttle hip-hop drive. It’s got that forward momentum, the kind his production always carries, making you lean in for the next switch. The video takes it deeper, shot by Vansh Luthra, the Indian director out of Prague who’s built a rep on films like Two Words as the Key and the award-pulling Destination Paradise—it even grabbed an “Honorable Mention by the Press” at the Academy-qualifying Festival Internacional de Cine Lebu. Jairic shows up sharp in a suit, caught in this drawn-out push-pull with assistant director Julie Weber playing the part of someone who drifts in close with a loaded stare. They move through empty nighttime streets, lights carving hard lines across faces, and a single rose keeps popping up as this quiet thread—turning the whole thing into a tight story about who ends up holding the cards.

Jairic shared: “The video is built around the symbol of a rose. It moves through a dark, seductive world, exploring power, obsession, and how the hunter can quickly become the hunted. The song itself carries that same energy — a warning, a dare, a promise: don’t let me put a track on you.“

Watch ‘Don’t Let Me Put A Track On You’: