Los Angeles-based art-pop artist Kit Major shares “When the Drugs Don’t Work”, a more introspective stab at her signature dark, electropop sound, building on her single “Mind” from October. Under The Radarpremiered the track a few days earlier, praising how the track “leans into a dark, electro pop feel. The chilly and introspective opening blooms into a driving dance beat and thumping synths, married to a percussive, hyperpop-influenced outro. Contrasting with the darker sound though, comes a tender and warm lyrical perspective.”
Taking inspiration from Charli XCX, Billie Eilish, and Charlotte Lawrence, “When the Drugs Don’t Work” dives into the overwhelming vulnerability and panic of failing to curb a depressive episode with medication. With this release, Kit Major furthers her efforts to be open and make light of her mental health struggles.
Speaking about “When the Drugs Don’t Work,” Kit Major says: “It was cathartic to write, so visually I wanted it to be something light, fun and freeing. Life isn’t supposed to be this hard and sad, there should be joy and freedom too. Don’t take things too seriously or literally. I write about my depression to be able to dance about my depression.I first wrote this song because I had a major depressive episode in April from everything… COVID, the state of our world, the state of our nation, the fact I also deal with anxiety and depression… everything. I was taking my meds and it still made me feel as if I wasn’t on them, so I wrote down “what happens when your drugs don’t work?” I try, and am still learning, to be as open as possible about my mental state.“
With each subsequent release, AIR APPARENT continues to showcase his versatility and dexterity as a producer. Pulling inspiration from a number of genres, AIR APPARENT has a knack for blending musical elements to deliver unparalleled tracks. Following his recent single ‘Cosmos’, the California-based producer returns to deliver another jubilant electro-pop track, ‘Dance’. Out now via Pug Life Records, ‘Dance’ is available across all streaming platforms.
Straddling the lines between pop and dance music, AIR APPARENT’s latest single ‘Dance’ features a lush and bubbly soundscape that immediately captures the listener’s attention. Opening with a light-hearted melody, the track floods with captivating vocals before cascading into a disco-reminiscent soundscape. Designed with the dancefloor in mind, ‘Dance’ lures the listener to find release and nostalgia throughout the three-and-a-half minutes of the track. AIR APPARENT effortlessly fuses elements of bubbly pop music with a groovy bassline, offering a refreshingly unique sonic expression.
“*My friend Lulu and I wrote this song together about the experience of meeting someone in a club, having no idea who they are, and not knowing what to say – but hoping to dance the nervousness away. It came from specific experiences we had both had but chosen never to act on. So in a way, it’s a projection of what we’ve both wanted to do having been in that situation. On a more abstract level, it’s a song about dancing your fears away. Dancing alone or with my girlfriend alone in my room has been a therapeutic escape during quarantine.I want people to know that sometimes it’s easy to get caught in your own head with anxiety and nervousness. But it’s possible to break out of it and physically pry yourself out of your own head by trying something fun, like starting to dance! “- AIR APPARENT
AIR APPARENT continues to refine his signature electro-pop sound and expand on his ever-growing fanbase with new each release in his catalog. Neil Sethi, professionally known as AIR APPARENT, has been working diligently to hone his craft over the course of the past few years. Notable releases from the burgeoning producer include his debut EP ‘Imaginary’, his seven-track EP, ‘Color Dreams’ as well as recent singles ‘three strikes’ with DAVVN and ‘Cosmos’. In addition to his own budding discography, he is known for his thoughtful collaborations with a number of blossoming musicians. Garnering massive support from fans and industry professionals alike on his recent work, AIR APPARENT currently commands over 20,000 monthly Spotify listeners.
His recent work has been released by the blooming independent label, Pug Life Records. Operating as a record label and management company, Pug Life Records was founded in 2018 by entrepreneur and executive producer, Justin Ashar. The concept was to build a community of artists to create art together and push their collective projects as a team. By 2020, the label grew substantially and included artists from around the globe representing the Pug Life brand. Most recently, Pug Life entertainer, Baffmasta, choreographed the Black Eyed Peas’ music video for “VIDA LOCA” and even performed with the group at the MTV Video Music Awards 2020.
With a slew of intriguing releases already under his belt in 2020, AIR APPARENT shows no signs of slowing down. Priming himself as an artist to watch in the foreseeable future, AIR APPARENT’s expanding discography emphasizes his passion for feel-good music that doesn’t need to adhere to the confines of any specific genre.
“I stay up like we used to watching old videos of every night that meant somethingbefore all the clubs were closed” – Søren Holm, Liss
4-piece Danish band Liss are back with a propelling and visceral anthem for all the empty clubs around the world. Between the pulsating beat, heavy bass, enveloping synths, and the familiarity of Søren Holms vocals, ‘Leave Me On The Floor’ is a new turn for the band, while still encompassing all the qualities we love about Liss.
“I miss dancing with people, the contact and communication that arises, the constant back and forth. And I was thinking about how you can have your first meeting on a dancefloor but also your last goodbye. That’s the kind of dialogue we’re trying to put into our songs.” – Søren Holm, lead singer, Liss
Music producer Bastian Benjamin leaves his listeners speechless once again with the highly experimental yet delicate offering ‘Threshold’. The single is one of four of his latest offerings to feature on his highly anticipated album release Two Truths on the 4th of December.
Bastian Benjamin gives his fans insight on the new single’s meaning: “The moment when the end is in sight, and you can already touch the light. Is the moment where one final sprint is going to occur. And you will have to do it all yourself.
Carrying an uplifting note, ‘Threshold’ possesses similar energy to its predecessor ‘Confrontation’.Muze FM commented on ‘Confrontation’ recently, “‘Confrontation’ hooks the listener into a world of possibility and wonder, with Benjamin‘s mystical and enchanting notes that ease the mind for its duration.”
‘Threshold’ inspires the listener to take that leap, or fall before the victory. Exuding with bold & rich electronics, Benjamin finds a divine balance of experimental harmony and an uplifting melody.
