Since bursting onto the scene with blistering singles “Nothing” and “Losing Sleep,” electrifying alt-pop three-piece Polary continue to impress with their latest release “Nothing In Common”. Based in Cheltenham, this vivacious young band are masters of the alt-pop genre, seamlessly blending the sound of heavy guitars and nostalgic synths against rousing pop vocals and effortlessly wrapping it all together in stellar production value. This new release is the perfect showcase for their sound that can be heard in full effect in lockdown-inspired hit “Nothing In Common”.
Speaking about the single frontman Harry explains “I was consciously writing something really different lyrically this time. It’s been a mixture of finding the right sound to embody this, and also putting to bed anything I wanted to say in the previous singles. “Nothing In Common” is about young romance and the reckless attitude that goes with it. You think everything at that point in your life is so big, and recalling that feeling felt right for this single.”
Having already landed a coveted slot on the Neu Stage at 2000 Trees Festival, racked up performances alongside The Faim, Circa Waves, The Beaches and YONAKA , whilst also getting nods from Rock Sound and Upset magazine, this young trio have proven themselves quick off the mark when it comes to industry recognition and if “Nothing In Common” is anything to go by, this is sure to continue!
Channeling an ever-growing electronic pop sensibility in her music, ‘Change’ features vocals from British singer songwriter Gabrielle Aplin—whom TSHA met at a Spotify writing camp last year–over hazy drums and acid-flecked synth-lines. “She has a beautiful voice and is such a great writer” says TSHA, “we had such a good time working together”.
Tipped as “one to watch” by NME,Mixmag, Billboard, DJ Mag and BBC R1’s Pete Tong, TSHA is a London based producer who is quickly emerging as one of the most exciting young artists around. Her forthcoming EP “Flowers”, without doubt her most ambitious and accomplished body of work so far.
Previous single ‘Sister’—written during lockdown after TSHA found out she had an older half sister—is a vibrant piece of music packed with melody and emotion, and received support from the likes of Mixmag, NME, Resident Advisor, London in Stereo, DJ Mag, XLR8R, Dancing Astronaut and more. Elsewhere on the release, TSHA demonstrates the impressive depth and range across the EP with ‘Renegade’ and ‘Demba’. The latter, a collaboration with Malian griot music group Trio Da Kali, is another dancefloor sureshot recently previewed by Bonobo on his OUTLIER radio show on NTS.
“Flowers” EP is TSHA’s first original music since 2019’s “Moonlight” EP which earned her praise from peers (Maribou State, George FitzGerald and Bonobo); radio support from Jamz Supernova (BBC 1Xtra), BBC R1’s Pete Tong and Danny Howard, Triple J, KEXP; and critical acclaim from the likes of Billboard, FADER, NME, Mixmag, FACT, DJ Mag and many more. Towards the end of 2019 TSHA played at the iconic Printworks in London alongside Hunee & Antal (Rush Hour) and Motor City Drum Ensemble, having previously played multiple sets across The Warehouse Project’s 2019 season including showcases by Mura Masa and Annie Mac. TSHA has also been commissioned to remix the likes of Foals, Throwing Snow,Qrion (Anjunadeep), Prospa and most recently, Lianne La Havas.
Los Angeles-based art-pop artist Kit Major shares “When the Drugs Don’t Work”, a more introspective stab at her signature dark, electropop sound, building on her single “Mind” from October. Under The Radarpremiered the track a few days earlier, praising how the track “leans into a dark, electro pop feel. The chilly and introspective opening blooms into a driving dance beat and thumping synths, married to a percussive, hyperpop-influenced outro. Contrasting with the darker sound though, comes a tender and warm lyrical perspective.”
Taking inspiration from Charli XCX, Billie Eilish, and Charlotte Lawrence, “When the Drugs Don’t Work” dives into the overwhelming vulnerability and panic of failing to curb a depressive episode with medication. With this release, Kit Major furthers her efforts to be open and make light of her mental health struggles.
Speaking about “When the Drugs Don’t Work,” Kit Major says: “It was cathartic to write, so visually I wanted it to be something light, fun and freeing. Life isn’t supposed to be this hard and sad, there should be joy and freedom too. Don’t take things too seriously or literally. I write about my depression to be able to dance about my depression.I first wrote this song because I had a major depressive episode in April from everything… COVID, the state of our world, the state of our nation, the fact I also deal with anxiety and depression… everything. I was taking my meds and it still made me feel as if I wasn’t on them, so I wrote down “what happens when your drugs don’t work?” I try, and am still learning, to be as open as possible about my mental state.“
With each subsequent release, AIR APPARENT continues to showcase his versatility and dexterity as a producer. Pulling inspiration from a number of genres, AIR APPARENT has a knack for blending musical elements to deliver unparalleled tracks. Following his recent single ‘Cosmos’, the California-based producer returns to deliver another jubilant electro-pop track, ‘Dance’. Out now via Pug Life Records, ‘Dance’ is available across all streaming platforms.
Straddling the lines between pop and dance music, AIR APPARENT’s latest single ‘Dance’ features a lush and bubbly soundscape that immediately captures the listener’s attention. Opening with a light-hearted melody, the track floods with captivating vocals before cascading into a disco-reminiscent soundscape. Designed with the dancefloor in mind, ‘Dance’ lures the listener to find release and nostalgia throughout the three-and-a-half minutes of the track. AIR APPARENT effortlessly fuses elements of bubbly pop music with a groovy bassline, offering a refreshingly unique sonic expression.
“*My friend Lulu and I wrote this song together about the experience of meeting someone in a club, having no idea who they are, and not knowing what to say – but hoping to dance the nervousness away. It came from specific experiences we had both had but chosen never to act on. So in a way, it’s a projection of what we’ve both wanted to do having been in that situation. On a more abstract level, it’s a song about dancing your fears away. Dancing alone or with my girlfriend alone in my room has been a therapeutic escape during quarantine.I want people to know that sometimes it’s easy to get caught in your own head with anxiety and nervousness. But it’s possible to break out of it and physically pry yourself out of your own head by trying something fun, like starting to dance! “- AIR APPARENT
AIR APPARENT continues to refine his signature electro-pop sound and expand on his ever-growing fanbase with new each release in his catalog. Neil Sethi, professionally known as AIR APPARENT, has been working diligently to hone his craft over the course of the past few years. Notable releases from the burgeoning producer include his debut EP ‘Imaginary’, his seven-track EP, ‘Color Dreams’ as well as recent singles ‘three strikes’ with DAVVN and ‘Cosmos’. In addition to his own budding discography, he is known for his thoughtful collaborations with a number of blossoming musicians. Garnering massive support from fans and industry professionals alike on his recent work, AIR APPARENT currently commands over 20,000 monthly Spotify listeners.
His recent work has been released by the blooming independent label, Pug Life Records. Operating as a record label and management company, Pug Life Records was founded in 2018 by entrepreneur and executive producer, Justin Ashar. The concept was to build a community of artists to create art together and push their collective projects as a team. By 2020, the label grew substantially and included artists from around the globe representing the Pug Life brand. Most recently, Pug Life entertainer, Baffmasta, choreographed the Black Eyed Peas’ music video for “VIDA LOCA” and even performed with the group at the MTV Video Music Awards 2020.
With a slew of intriguing releases already under his belt in 2020, AIR APPARENT shows no signs of slowing down. Priming himself as an artist to watch in the foreseeable future, AIR APPARENT’s expanding discography emphasizes his passion for feel-good music that doesn’t need to adhere to the confines of any specific genre.
