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September 7, 2021 Stellar dance-pop singer Harper Starling shares encouraging music video

Stellar dance-pop singer Harper Starling shares encouraging music video

Dance-pop starlet Harper Starling debuts her new release, “No More What If.” Written by Harper Starling and co-written and co-produced by Cindy Valentine (Bebe Rexha, Britney Spears, Alisha) and Niko The Kid (Outkast, Ariana Grande),No More What If” is a dance-pop anthem designed to get the floor moving, but it’s also an old-fashioned storytelling song — a tale of a creative young woman who loved her home but was also hungry for experience and recognition. 

At the core, “No More What If” is an autobiographical tale of Harper taking the leap from her hometown to Los Angeles, the city of dreams. No matter where you’ve grown up, leaving home is hard. If you’re lucky enough to be native to a region as pretty, friendly, and welcoming as Southeastern Wisconsin, it’s tempting to stay in the place you recognize. You might be satisfied with life as you’ve always known it. But if you choose never to chase after your dreams, you may always wonder: what if? Harper unspools this narrative over propulsive beats and sings it all in a voice that shines and moves like a beam of sunlight breaking through the clouds. 

The “No More What If” music video premiered exclusively on PopWrapped. The visual, which was directed by Devin J. Dilmore, is moving, heartfelt, and honest, but it’s also quite funny: when the aspiring Harper presents her resume to random passersby on the streets of Hollywood, it’s full of Upper Midwestern in-jokes. Her ability to poke fun at herself, even while she’s pursuing stardom, is incredibly endearing. Underscoring the entirety of the visual is an ode to Southern California: the copious, glorious sunshine, the car rides through glamorous neighborhoods, the scramble up the ladder of showbiz success, and the terrific costumes that the singer gets to wear once she’s made herself at home in Los Angeles.

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August 27, 2021 Music producer Olovson explores the inner child with ‘Gyroscope music video

Music producer Olovson explores the inner child with ‘Gyroscope music video

                                                  Image credit: Eliot Hazel

Leaving the mind on overdrive with abstract mental images of faraway lands and destinations, music producer Olovson continues to keep us hooked on his minimal sound. Today he has shared quirky visuals to accompany his latest single ‘Gyroscope’. The music video is animated by multi-talented creative Gabriel Böhmer, who also animated the music video for Olovson track ‘Books Are Flying’. Read the full feature about the ‘Books Are Flying’ video here.

Stream / Download ‘Gyroscope’

Olovson is the alias of renowned music producer and collaborator Jacob Oloffson who is well-known for his work with more commercial acts like Dua Lipa and Camila Cabello. He also forms part of the Grammy-award winning duo Jarami. The Olovson moniker has given Jacob the creative room to explore his talent for composing more mellow and ambient sounds with tracks like ‘Gyroscope’ and this video is icing on the cake for the inner child to consume.

Olovson shared that the video was supposed to be about a young mind hungry for adventure. He finds adventure by exploring past inventions in his grandparent’s basement. Olovson finds inspiration for his music in the simple pleasures of life and the endless possibilities the mind can create when you let it flourish with new and old knowledge.

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August 26, 2021 Alternative R&B act Laya Laya share picturesque music video ‘Asteroid’

Alternative R&B act Laya Laya share picturesque music video ‘Asteroid’

Laya Laya is a collaboration between two 2nd-gen British Indians – songwriter Freya Zai and producer Super Joshi. Having worked together for a few years now conjuring up their own unique blend of pop, r&b and otherworldliness the London duo have released 4 singles with recognition from the likes of Clash and BBC Radio. Now returning with the astronomical track ‘Asteroid’ , the new single showcases Laya Laya’s ability to transport their listeners with their ethereal and captivating sounds. 

Freya Zai on how the track was created:

“I liked the sound of the word ‘Asteroid’ and the idea of an asteroid hurtling around space. To me, it was similar to yearning for someone who is hard to pin down and always on the move, physically and emotionally. Although this scenario would be heart-wrenching in reality I kept the lyrics and vocals light, a little tongue in cheek, with a youthfulness about it.”   

Accompanied by an interstellar music video to match the celestial vibe of the track, ‘Asteroid’ was written title-first, inspired by Laya Laya’s space influenced sounds of their previous tracks ‘Gravity’ and ‘I Can Feel You’. The duos previous tracks have not just caught the attention of press and radio but have also earned them tens of thousands of streams on Spotify.

Not following trends by any means, the most important thing to Laya Laya is to just have fun with making music and staying true to themselves. With varied influences from artists such as Frank Ocean, Lion Babe, George Michael and FKA Twigs and genres ranging from 90s garage to dance, it’s no wonder Laya Laya are pushing boundaries with their genre-bending sound. 

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August 6, 2021 Electro-pop singer Hanne Mjøen shares upcoming EP title-track music video

Electro-pop singer Hanne Mjøen shares upcoming EP title-track music video

    Image credit: Fabian Fjeldvik

Accompanied by an awe-inspiring music video, Norwegian songstress Hanne Mjøen has released her latest single titled ‘Emotional Fever’ on the 6th of August via Physical Presents. The single is the title track of her upcoming EP, which is penned for release on September 17th. Hanne’s impressive ability to mix up flows is on full display in this single, and her downright emotion riddled lyrics, accompanied by ebullient electronic sounds, promises fans just over 3 minutes of sheer mixed emotions.

Pre-save Emotional Fever EP

Ever been in a relationship where you just cannot commit wholeheartedly and even worse, you’re unable to understand why? ‘Emotional Fever’ is relatable to the everyday person in the sense that it is fervently filled with the highs and lows of relationships. Hailing from the small town of Oppdal in Norway, Hanne Mjøen’s unique style is often compared to the likes of celebrated music artists MØ, Sigrid and Dua Lipa

Stream/Download: ‘Emotional Fever’ single

‘Emotional Fever’ follows the release of her highly successful ‘Hell With You’ single and official music video, which is currently nearing a million views. Find out more about the single ‘Hell With You’ here. This latest video has rustic qualities with a neutral and ethereal visual palette, an invigorating watch and listen indeed.

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