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August 27, 2021 Music producer Olovson explores the inner child with ‘Gyroscope music video

Music producer Olovson explores the inner child with ‘Gyroscope music video

                                                  Image credit: Eliot Hazel

Leaving the mind on overdrive with abstract mental images of faraway lands and destinations, music producer Olovson continues to keep us hooked on his minimal sound. Today he has shared quirky visuals to accompany his latest single ‘Gyroscope’. The music video is animated by multi-talented creative Gabriel Böhmer, who also animated the music video for Olovson track ‘Books Are Flying’. Read the full feature about the ‘Books Are Flying’ video here.

Stream / Download ‘Gyroscope’

Olovson is the alias of renowned music producer and collaborator Jacob Oloffson who is well-known for his work with more commercial acts like Dua Lipa and Camila Cabello. He also forms part of the Grammy-award winning duo Jarami. The Olovson moniker has given Jacob the creative room to explore his talent for composing more mellow and ambient sounds with tracks like ‘Gyroscope’ and this video is icing on the cake for the inner child to consume.

Olovson shared that the video was supposed to be about a young mind hungry for adventure. He finds adventure by exploring past inventions in his grandparent’s basement. Olovson finds inspiration for his music in the simple pleasures of life and the endless possibilities the mind can create when you let it flourish with new and old knowledge.

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August 26, 2021 Alternative R&B act Laya Laya share picturesque music video ‘Asteroid’

Alternative R&B act Laya Laya share picturesque music video ‘Asteroid’

Laya Laya is a collaboration between two 2nd-gen British Indians – songwriter Freya Zai and producer Super Joshi. Having worked together for a few years now conjuring up their own unique blend of pop, r&b and otherworldliness the London duo have released 4 singles with recognition from the likes of Clash and BBC Radio. Now returning with the astronomical track ‘Asteroid’ , the new single showcases Laya Laya’s ability to transport their listeners with their ethereal and captivating sounds. 

Freya Zai on how the track was created:

“I liked the sound of the word ‘Asteroid’ and the idea of an asteroid hurtling around space. To me, it was similar to yearning for someone who is hard to pin down and always on the move, physically and emotionally. Although this scenario would be heart-wrenching in reality I kept the lyrics and vocals light, a little tongue in cheek, with a youthfulness about it.”   

Accompanied by an interstellar music video to match the celestial vibe of the track, ‘Asteroid’ was written title-first, inspired by Laya Laya’s space influenced sounds of their previous tracks ‘Gravity’ and ‘I Can Feel You’. The duos previous tracks have not just caught the attention of press and radio but have also earned them tens of thousands of streams on Spotify.

Not following trends by any means, the most important thing to Laya Laya is to just have fun with making music and staying true to themselves. With varied influences from artists such as Frank Ocean, Lion Babe, George Michael and FKA Twigs and genres ranging from 90s garage to dance, it’s no wonder Laya Laya are pushing boundaries with their genre-bending sound. 

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August 6, 2021 Electro-pop singer Hanne Mjøen shares upcoming EP title-track music video

Electro-pop singer Hanne Mjøen shares upcoming EP title-track music video

    Image credit: Fabian Fjeldvik

Accompanied by an awe-inspiring music video, Norwegian songstress Hanne Mjøen has released her latest single titled ‘Emotional Fever’ on the 6th of August via Physical Presents. The single is the title track of her upcoming EP, which is penned for release on September 17th. Hanne’s impressive ability to mix up flows is on full display in this single, and her downright emotion riddled lyrics, accompanied by ebullient electronic sounds, promises fans just over 3 minutes of sheer mixed emotions.

Pre-save Emotional Fever EP

Ever been in a relationship where you just cannot commit wholeheartedly and even worse, you’re unable to understand why? ‘Emotional Fever’ is relatable to the everyday person in the sense that it is fervently filled with the highs and lows of relationships. Hailing from the small town of Oppdal in Norway, Hanne Mjøen’s unique style is often compared to the likes of celebrated music artists MØ, Sigrid and Dua Lipa

Stream/Download: ‘Emotional Fever’ single

‘Emotional Fever’ follows the release of her highly successful ‘Hell With You’ single and official music video, which is currently nearing a million views. Find out more about the single ‘Hell With You’ here. This latest video has rustic qualities with a neutral and ethereal visual palette, an invigorating watch and listen indeed.

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July 1, 2021 Composer Olovson shares indulgent ambient music video

Composer Olovson shares indulgent ambient music video

Music producer Olovson indulges neo-classical fans and beyond with the feathery and simplistic track ‘Book Are Flying’ via 1136 Diamond. Today, the composer has shared the video for the track and let us just say it’s every minimalist aesthetic lover’s wildest dream. Directed by animator Gabriel Böhmer, the ‘Books Are Flying’ video plays around with black and white, depth perception and basic shapes to create an unreal visual experience for anyone who watches this work of perceptive art and craftsmanship. 

Stream / Download ‘Books Are Flying’

The man behind Olovson is none other than music producer Jacob Olofsson, who forms part of the Grammy award-winning duo Jarami. The Olovson moniker was created as a break from Jacob’s mainstream reputation and we could not be more excited with this debut single. If you cannot get enough of this debut track, do not fret as Olovson is soon to reveal his debut album this October. ‘Books Are Flying’ is something out of the music producer’s depth and it certainly excites him without a doubt. He previously commented on socials: “Been working on some new music lately and thrilled to finally share this project with you all very very soon!

Adapting to a new pace in his music and career, Jacob is sure to pick up traction in the months to come with his solo album release. The Olovson project has already been seen support by the likes of  BBC Radio 6‘s Nemone, who is currently standing in for Shaun Keaveny. We won’t sleep on this minimal track, as we have no doubts there will be more to follow soon and that it will be just as magical. 

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